veritree Website Relaunch
veritree’s website relaunch showcases a fresh, modern design that reflects its mission to restore the planet through verified tree-planting projects. With a focus on user experience, the revamped site features streamlined navigation, bold visuals, and a cohesive design system. The relaunch emphasizes transparency, sustainability, and engagement, inspiring businesses to join the reforestation movement. Explore the new website here.
The Science Communicator
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The Science Communicator 〰️
Brief
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Execution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Solution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
This was a collaborative team project that evolved from the company rebrand done by 123 West Agency. My role was to redesign the website using the new guidelines, and manage the rebuild within Webflow, in addition to rebranding all company assets such as presentations, documents and social assets.