Luminescence Wellness
Luminescence Wellness is an inclusive massage therapy clinic rooted in science-based care and compassionate practice. Their new brand identity reflects their grounded, down-to-earth ethos—balancing professionalism with warmth. Natural tones and a firefly-lotus symbol convey themes of healing, resilience, and inner light, aligning with their mission to support every client’s path to wellness.
Clinical Meets Compassion
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Clinical Meets Compassion 〰️
Brief
Luminescence Wellness set out to create a brand identity that bridges clinical credibility with compassionate care. The goal was to establish a presence that feels both professional and welcoming, reflecting the clinic’s holistic approach to wellness.
The visual direction focused on balancing structure and softness—pairing clean typography and refined layouts with a warm, calming color palette. This combination captures the professionalism of a clinical environment while evoking a sense of empathy and trust.
Execution
Solution
The final brand identity captures Luminescence Wellness’s mission to blend science with compassion. The result is a cohesive visual system that feels credible yet inviting—positioning the clinic as a trusted, modern space for holistic care.
