Spring 2023 Catalogue
Spring is here and so is tentree’s spring collection. Mailed to homes across DC, this 28-page catalogue features sustainably made apparel that funds planting projects that clean up our atmosphere, provide jobs, protect wildlife and so much more.
Clinical Meets Compassion
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Clinical Meets Compassion 〰️
Brief
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Execution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Solution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
This was a collaborative team project involving the following tentree departments: marketing, copywriting, and content. My role was to design the creative and refine based on stakeholder feedback as well as coordinate with printers for proofs, approvals, and go-live.