tentree 2022 Sustainability Report
Nature is at the heart of everything tentree does and they have the stats to prove it. From reduced emissions to 25,441,770 trees planted the 2022 Sustainability Report is a 35 page document outlining the amazing things tentree has accomplished over the past year. Read the full report here.
Clinical Meets Compassion
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Clinical Meets Compassion 〰️
Brief
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Execution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Solution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
This was a collaborative team project involving the following tentree departments: marketing & copywriting, content. My role was to create a cohesive design system to highlight tentree’s 2022 sustainable accomplishments in a digestible and visually pleasing document.
Plus, create supporting social assets to drive traffic to the landing page.