International Women’s Day
We are still living in an unequal world, but together we can #BreakTheBias and move towards a more gender equal world. This collaborative digital marketing campaign highlights the women of tentree who are blazing trails and bringing us towards a better future. The unique illustrations are a representation of the diverse group of women making big change near and far. To learn more, visit tentree.ca.
Clinical Meets Compassion
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Clinical Meets Compassion 〰️
Brief
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Execution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Solution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
This was a collaborative team project involving the following tentree departments: marketing & copywriting, content. My role was to brief and concept the campaign messaging, creative and photography direction as well as create the marketing assets.