Black History Month
Black History Month is a time to learn about Black Canadians and their many contributions to the settlement, growth and development of Canada. Because it’s important that this part of Canadian history is celebrated all of the time, this digital marketing campaign highlights Black-owned businesses all year long. Using simple illustrations that celebrate past, present and future Black visionaries, this campaign honours all parts of Black Canadian history.
Clinical Meets Compassion
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Clinical Meets Compassion 〰️
Brief
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Execution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
Solution
The Luminescence Wellness brand identity was built on a strategy to bridge clinical credibility with compassionate care. This balance of professionalism and warmth helps the clinic resonate with a diverse clientele and positions it as inclusive, trustworthy, and approachable. It also allows the brand to stand apart in a field often defined by sterile, clinical visuals or overly “spa-like” aesthetics.
This was a collaborative team project involving the following tentree departments: marketing & copywriting, content. My role was to brief and concept the campaign messaging, creative and photography direction as well as create the marketing assets.