International Women's Day
We are still living in an unequal world, but together we can #BreakTheBias and move towards a more gender equal world. This collaborative digital marketing campaign highlights the women of tentree who are blazing trails and bringing us towards a better future. The unique illustrations are a representation of the diverse group of women making big change near and far. To learn more, visit tentree.ca.
To be a woman means to be strong and fearless. To show up, stand up and chase your dreams. To never giving in to double standards and always be true to yourself. To be a women, means to be human.
This was a collaborative team project involving the following tentree departments: marketing & copywriting, content.
My role was to brief and concept the campaign messaging, creative and photography direction as well as create the marketing assets.