Black History Month
Black History Month is a time to learn about Black Canadians and their many contributions to the settlement, growth and development of Canada. Because it’s important that this part of Canadian history is celebrated all of the time, this digital marketing campaign highlights Black-owned businesses all year long. Using simple illustrations that celebrate past, present and future Black visionaries, this campaign honours all parts of Black Canadian history.
“Black history is not just for Black people — Black history is Canadian history.”
- Jean Augustine
This was a collaborative team project involving the following tentree departments: marketing & copywriting, content.
My role was to brief and concept the campaign messaging, creative and photography direction as well as create the marketing assets.