As a young designer, I have dreams about changing the world. Starting with advertisements that manipulate and brainwash the youth, magazines that tell readers that they're not good or beautiful enough and product promos that insist buyers must have the latest and greatest. Yes, all of this fuels our economy and keeps society on its toes and life new, fresh and trendy and blah, blah, blah. We all look hella good, and will never miss a text message again with our latest phone upgrade. But what is it really doing for this world?
One of my mottos as a designer is to always create design that benefits the world positively. Graphic designers and marketers hold a lot of power in this world. We know how the human brain works. We know how it ticks, what it craves, its deepest desires. We know what makes it laugh, cry, smile, mad, and what will make consumers buy our products. So, why not make sure that what is being sold to our consumers is going to create a positive impact.
Insert The Giving Keys, Sevenly, TOMS, State Bags, Ten Trees, Serengetee, Kiva, SPUD, and Grown Sustainable Wood Eyewear. These are just a small handful of companies that create products that inspire, nurture, motivate, and connect. These companies have looked at the world and noticed that it's been broken and a large percentage has fallen between the cracks: the poor, innocent, blind, hungry, homeless, and unemployed – just to name a few. These marketing and design teams studied the human brain and collected information on how it ticked, empathized, loved, dreamed, hoped, believed, and then created products that inspired the consumer, helped the receiver and impacted the world positively.
That is my goal as a designer – to create projects that connect with people and that create an unique experience. I believe that we have an important role to play within society and an obligation to produce design that benefits the world positively. As a socially and environmentally responsible individual I thrive to evoke awareness and the desire for change among my audience.
My dream is to work for a company that gives back. I want to design products, ads, ideas, and illustrations that inspire individuals and that can be justified. By using my creative skills I want to make the world a better place. Below is a fictional social campaign I created during my undergrad. By connecting individuals through social media, community events and t-shirt designs, To Those In Need gives back within ones' community. Check out the entire project here, and don't forget to support the world changing companies listed above.
And one last note – remember to be a world changer.